I work alongside tradies and trade business owners to help them take control of their businesses. My job is to simplify finances, improve operations, and increase profitability so you can grow your business without burning out.

I provide strategies, accountability, and real-world solutions that help you stop working 60+ hour weeks and start running a business that works for you, not the other way around. 

Business coaching can cost anywhere between $1K and $5K per month, depending on several factors including business complexity and frequency of meetings. This includes one-on-one coaching, financial reviews, unlimited support, accountability, business growth tools, and more.

Most tradies are great at their trade but struggle with cash flow,
pricing, lead generation, or team management. That’s where I come in.

I help you:
✔ Increase profits
without taking on more jobs.
✔ Systemise your
operations to free up your time.
✔ Attract high-value
clients without wasting money on marketing.
✔ Build and manage a
reliable team that supports business growth.

I offer 1:1 personalised business coaching specifically designed for tradies. My focus is on helping you improve profitability, streamline operations, manage cash flow, and build a more sustainable business. Whether you’re looking to increase your prices confidently, improve your team’s efficiency, or take control of your finances, my coaching programs are tailored to your unique goals and challenges.

As much as you need. You’ll have ongoing access to me, plus financial reports, strategy templates, and business tools to keep you on track.

It starts with a free initial consultation where we’ll dive into your goals, challenges, and what you want to achieve. This session helps me understand your needs and recommend the coaching approach that will deliver the most impact. Whether you’re focused on improving cash flow, scaling your business, or freeing up more of your time, I’ll guide you toward the right solution.

A business coach (like me) works with you to develop long-term business skills, while a consultant typically fixes one issue and leaves.

As your coach, I don’t just give you answers, I teach you how to run your business smarter and more profitably for years to come.

Each 1:1 coaching session is a focused, one-hour deep dive into your business. I’ll provide clear, actionable advice based on your progress and priorities. Together, we’ll set measurable goals and break them down into achievable steps. You’ll leave each session with a plan of action that addresses your biggest pain points and moves you closer to your business goals.

Progress in coaching is measured using both qualitative and quantitative methods depending on the nature of your objectives. We set clear, measurable goals at the beginning of the coaching relationship, and use regular check-ins, feedback sessions, and assessments to track your growth. Additionally, reflective practices and client feedback play a crucial role in evaluating progress and adjusting coaching strategies as needed.

All of my clients see major improvements within the first 6 months. Some
stay on as clients for years because they see continuous value in the
accountability and long-term strategy I provide.

My return on investment guarantee means you’ll see measurable improvements in your profits, time, and operations, or I keep working with you until you do. Many clients double their profits within 12 months.

We meet fortnightly for in-depth coaching sessions. In between, you’ll have unlimited support to keep implementing what we’ve planned.

Absolutely. Many of my clients are already making great money but want to scale smarter, improve team efficiency, or increase profits without working more hours.

I help successful trade businesses fine-tune their operations so they can grow without the stress.

I’m a Chartered Accountant with over a decade of experience in business growth, financial strategy, and marketing. I’ve helped hundreds of trade business owners build profitable, scalable businesses.

No way. The most successful business owners, just like elite athletes, have coaches to keep them sharp, accountable, and performing at their best. It’s a sign of ambition, not failure.

Yes. Every coaching session is 100% private and confidential. Your business details are never shared.

Yes! Every business is unique, so I tailor my coaching to your specific goals, challenges, and business model.

Absolutely! I’ve helped plumbers, electricians, builders, and other tradies double their profits, build high-performing teams, and create businesses that give them more time and freedom.

Check out my case studies page for real success stories.

I only work with trade businesses, including plumbers, electricians, builders, landscapers, and service-based businesses.

You’ll work directly with me, one-on-one. No middlemen, no outsourced coaching.

We track:
📌 Profit growth
📌 Time saved in your business
📌 Efficiency improvements in your operations
📌 Team performance and lead generation

Yes, but I offer month-to-month flexibility, if you don’t see value, you’re not locked in.

My return on investment guarantee means I’ll keep working with you until you see results.

Yes! I focus on big-picture growth as well as day-to-day improvements in how your business runs.

I use:
✔ Profit acceleration software
✔ Financial tracking systems
✔ CRM and automation tools
✔ Proven business growth frameworks

Unlike generic coaches, I specialise in trade businesses, combining financial expertise, marketing strategies, and team management to drive real results.

📞 Book a free consultation, and we’ll talk about your goals and challenges. If we’re a good fit, I’ll create a custom strategy to grow your business.

I coach Australia-wide. Since our coaching is 100% online, I can work with you no matter where you’re based.

Because a trade-specific coach understands your industry challenges, pricing models, team dynamics, and customer expectations, and provides solutions that actually work for tradies.

✔ More Profits – Increase revenue and margins.
✔ Less Stress – Systemise your business so it runs smoothly.
✔ Better Clients – Learn how to attract high-value clients.
✔ More Freedom – Work less while earning more.