5 Killer Mistakes – Part 2
In the last post we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle and All Your Eggs in One Basket Taking on More Than You Can Handle When you take […]
5 Killer Mistakes – Part 1
There are 5 big mistakes that will kill a deal with a big fish. They are: Not meeting the client’s expectations; Mishandling a client crisis; Taking on more than you can handle; Putting all your eggs in one basket; Up cash creek without a paddle. Any one or combination of these may not only […]
Who’s Your MVP?
The previous post dealt with making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to cover feeling out the personality of your prospective big fish in order to match the right salesperson to the fish. You need to do this in two steps: Profile your […]
The Perfect Bait
Our last post covered how to learn about your big fish and prepare for your initial contact with them. This first contact is essential to your success so you will need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a good price, and […]
Untangle the Red Tape
In our last post we covered how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now that you’ve learned how to overcome that, we’re going to discuss how to identify who your fish is. It is important […]
Be One With the Fish
The previous post started our series on catching big clients, or “fish”, which will sustain your business over the long run. Today we’re going to take that a step further by exploring how to turn your mind to think like a big fish company and how that can help you plan your approach and find […]
Are You Growing By 1%?
The Rule of 1% is simply defined as improving your customer service one percent at a time. Before you can do this, you must perfect your consistency or this growth will never be realized. One percent may seem small, but if you approach the vision for your company with baby steps, you have the potential […]
Deliver + 1
In the last post we discussed how to figure out what your customers want in order to experience a positive shopping experience. Today we will go over the concept of Deliver +1 and how this can elevate your customer service to the next level. I’ve decided to split up this post, so the next one […]
Shhh… I Have a Secret
Customer service is a hot topic and can make or break your business. Consumers have little patience for poor customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something, or trying to communicate through a language barrier. If […]
How Well Do You Know Your Vendors?
Relationship building is one of the most fundamental ways to develop your business. By building relationships with your vendors and those around, you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are the […]