Keep Up the Momentum
The last post focused on negotiating with your big fish and how you can nurture and build on the relationships you are creating. Today we’ll discuss the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to keep your cheerleader cheering. This refers […]
Bring Them Flowers
There are a few things you must do to prepare for your first face-to-face meeting: · Make a list of what you want to accomplish during the meeting; · Anticipate potential concerns from the client; · Check to ensure you are completely prepared; · Listen more than you talk; · Bring support staff with you; […]
Are You On The Right Path?
There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you may ever work with. Today we will begin with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about […]
Another Secret Revealed
In the last post we outlined the first secret to building a solid customer service plan and how to establish your vision for your business. Today we will discuss the second secret in elevating your satisfied customers to raving fans. It is imperative that you know what your customers want. Familiarize yourself with who your […]
Put Them in a Trance
Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: · Define your Unique Selling Proposition (USP); · Put an effective sales offer to work; · Avoid […]
Do It Like the Big Dawgs!
Today we’ll explore how the kings of industry wine, dine and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This is much more effective than standard company branding advertisements. The same principles that go into developing a high impact (and often, high […]
PR Equals Free Publicity
Today, we will be focusing on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: · Public relation or publicity; · Merchandising; · Promotions. With a solid plan in […]
Telemarketing is NOT Your Enemy
Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The […]
Turn Prospects into Customers Overnight!
Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need […]
Make it Pop!
There are 5 major components to good advertising copy (The order of these is essential to success): · Command Attention; · Showcase Benefits of Products and/or Services; · Prove the Benefits; · Persuade People to Embrace the Benefits; · Call to Action. Advertising is sales in print. So you need to consider how to showcase […]