Put Them in a Trance
Today we will examine the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you will be able to use them over and over again. The 5 essential keys are: · Define your Unique Selling Proposition (USP); · Put an effective sales offer to work; · Avoid […]
Do It Like the Big Dawgs!
Today we’ll explore how the kings of industry wine, dine and otherwise cajole their prospects. Most successful professionals use a series of information-based ads that build emotion with a call to action. This is much more effective than standard company branding advertisements. The same principles that go into developing a high impact (and often, high […]
PR Equals Free Publicity
Today, we will be focusing on how public relations can benefit your business. There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: · Public relation or publicity; · Merchandising; · Promotions. With a solid plan in […]
How Well Do You Know Your Vendors?
Relationship building is one of the most fundamental ways to develop your business. By building relationships with your vendors and those around, you have the potential to bring in new customers and/or clients, while also increasing awareness of your company branding. The people with whom you work directly on your products and services are the […]
Telemarketing is NOT Your Enemy
Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The […]
Turn Prospects into Customers Overnight!
Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need […]
The Benefits of Business Coaching
The Benefits of Business Coaching: Why Every Business Owner Should Consider Hiring a Business Coach Are you a business owner who is struggling to achieve your business or profit goals? Have you ever considered utilising a business coach to help you succeed? Business coaching is an excellent way to gain guidance and support in […]
Make it Pop!
There are 5 major components to good advertising copy (The order of these is essential to success): · Command Attention; · Showcase Benefits of Products and/or Services; · Prove the Benefits; · Persuade People to Embrace the Benefits; · Call to Action. Advertising is sales in print. So you need to consider how to showcase […]
Direct Response or Bust!
Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up […]
Kick Start Your Marketing
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]