Today we will explore the life cycle
of a business and how to get the most out of each cycle while also extending the
lifespan of your business.
The four different stages of a
business life cycle are:
· Infancy
· Adolescence
· Growing Pains
· Maturity
We’ll look at what each of these cycles mean and how each of them can assist you in expanding the life span of your business.
Infancy
This is generally considered the
technician’s phase, which is the owner. At this point, the relationship between
the business and the owner is that of a new baby and a parent. There is a
necessary impenetrable bond that will determine the path your business will
follow. Never drop your baby.
The key is to recognize that your
business must grow in order to flourish. You cannot stay in this stage forever.
Adolescence
In the adolescence stage you must start
delegating to your support staff and allow growth to happen. The first line of defense
is your technical person as they need to bring a certain level of technical expertise,
however this cycle really belongs to the manager. The planning stage must
commence, and a relationship should be built with the entrepreneur in order to
plan for the future.
Growing
Pains
There’s a point in almost every
business when business explodes and becomes chaotic. This is referred to as
growing pains. It’s a good problem to have, but a problem nonetheless. You are
often faced with the following choices:
· Avoid growth and stay small;
· Go broke;
· Push forward into the next cycle.
Maturity
The last cycle is maturity, though
this doesn’t mean the end of your business. Your passion for growth must
continue in order for your business to succeed. You need to maintain an
entrepreneurial perspective for your business to continue pushing forward.
It is unmistakable that all four of
these cycles are connected and require a strong foundation for the continued
success of your business. All three of your key roles (technician,
manager, and entrepreneur that were highlighted in my previous post) must also
work together to successfully navigate these cycles.
If you’re having trouble putting
together your business life cycles and figuring out which of the key roles you
fit into, don’t hesitate to reach out to me for assistance.