Signs & Vehicle Wraps business based in Albion Park Rail, NSW.
Increased revenue by 77% within the first year of coaching.
Increased net profit by 406% within the first year of coaching.
Re-organised team structure with additional admin support.
Greater understanding of financial numbers and data.
Based in the Illawarra, Graphic Industries is a prominent player in the graphic design and printing services industry. Starting in 2019, they offer a wide range of services, including graphic design, digital printing, vehicle wrapping, and promotional material. Despite their
expertise and market presence, they faced challenges managing growth and optimising operational efficiency. In January 2023 Blake turned to Scott from SK Business Coaching and started working closely together to overcome the challenges of the business.
The Challenge
Situation: Blake and his team at Graphic Industries were dealing with rapid business growth that led to operational inefficiencies and cash flow management issues. They struggled to streamline their processes, maintain good staff and remain profitable at a good level.
Goals: Graphic Industries aimed to improve operational efficiency, enhance financial management in all aspects, and sustain their growth without compromising on service quality. All whilst understanding the numbers of the business better and increasing the owner take-home wage.
The Solution
Approach: At SK Business Coaching we worked closely with Blake to develop a tailored coaching program. This included a thorough analysis of their operations, team, financial systems, and growth strategies. In doing so we created Graphic Industries own unique Profit Acceleration Roadmap which identified what to fix and in what order to ensure maximum return on investment.
Key Actions:
o Initial Planning Meeting done to dive deeper into the business, the business owner, challenges, successes and goals.
o Conducted fortnightly coaching sessions to learn and implement new strategies.
o Implemented a new financial management system to track expenses, cost of goods and revenue more accurately.
o Developed streamlined processes to improve operational efficiency.
o Continually reviewing staffing requirements and putting new/existing staff in more effective positions in the business.
o Implemented a job management system to ensure the team could work as a collective from initial enquiry to satisfied customer.
o Ad-hoc tweaks and adjustments as new challenges entered the business.
The Results
Quantitative Results:
o Increased revenue by 77% within the first twelve months
o Increased net profit by 406% within the first twelve months
o Improved gross profit margins by 5%
o Ability to pay down debt and further reinvest into the business
Qualitative Results:
o Reorganised team structure with additional admin support
o Improved client satisfaction and work turnaround times
o Greater internal systems aiding the efficiency of the business
o Greater understanding of financial numbers and data
The Future
The future of Graphic Industries is bright and there is still more to do. We aim to become even more efficient through the format and layout of our existing workspace for a smooth flow between the admin and delivery teams. Not to mention a longer-term goal of Blake’s to have Graphic Industries self-sustaining where he can step back from day-to-day operations and continue his entrepreneurial journey and take up more of a strategic role in the business.
Client Testimonial
“I can’t recommend Scott highly enough! Finding a coach who truly understands my unique challenges and needs is invaluable, and Scott exceeds all expectations. With his solid background in accounting, Scott brings a wealth of knowledge and experience. His insights into financial management are a game-changer.
What truly sets Scott apart is his personable personality. He is approachable, understanding, and genuinely invested in my business’s success. Every session is not just informative but also incredibly enjoyable and motivating. He breaks down complex concepts into easy-to-understand advice, making the entire coaching experience a journey of high effectiveness.
Thanks so much, Scott! Your wealth of knowledge and coaching has given my business the tools to be more profitable now and in the future. I’m so grateful for your help.”
– Blake, Owner of Graphic Industries –
Ready to elevate your business and achieve similar results? Contact Scott today at SK Business Coaching to hear how I can help your trades-based business reach its full potential.
